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Book: Content Strategy for Mobile

Content Strategy for Mobile

By Karen McGrane
Published in 2012 by A Book Apart
Rating: 3 / 5

Description:

You don’t get to decide which platform or device your customers use to access your content: they do.

Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screen sizes -— from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?

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