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Book: The Age of Persuasion: How Marketing Ate Our Culture

The Age of Persuasion: How Marketing Ate Our Culture

By Terry O'Reilly with Mike Tennant
Published in 2009 by Knopf Canada
Originally published in 2007
Finished reading: June 10th, 2010
Rating: 4 / 5


The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age —- from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.