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Book: Just Enough Research

Just Enough Research

By Erika Hall with Jeffrey Zeldman
Published in 2013 by A Book Apart
Rating: 3 / 5

Description:

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. You’ll be on the path to good research in less time than you can plan your next pitch.

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